More and more people are using the internet to discover and share information about their health. In fact, more than 40% said information found via social media affects how they deal with their health.
58% of the UK adult population use social networking sites and more and more are using them for information and advice in all areas of their life – including their health. It is therefore vital that healthcare organisations find their place on social media.
LET’S USE SOCIAL MEDIA WITH CONFIDENCE
We all know budgets are tight and resources are low. However, social media provides free communication channels to reach targeted audiences. The influence of social media on today’s society is massive, and it’s important to recognise the value it can add to an organisation. It’s time to be brave!
THE SOCIAL MEDIA TOOLKIT
At Skills for Health, we’re committed to embarking on this journey with you. This toolkit will instruct, educate and guide your organisation and employees on how to use social media effectively, and efficiently.
It covers everything from writing your social media strategy, to which platforms to use and how you can engage your organisation to embrace its potential.
Featuring contributions from leading thinkers and influences across healthcare and the public sector, it also gives examples of organisations already doing great things on social media to help you emulate their success.
Whether you’re looking to get started on your social media journey or take what you’re currently doing to the next level, this toolkit will help you achieve just that.
Dawn Bratcher, Senior Marketing Manager at Skills for Health, said, "If we were to offer one piece of advice to healthcare organisations it would be ‘don’t go it alone!’ Your staff are your most powerful assets when it comes to establishing effective social media presence: encourage and guide them."
Read, share and above all – join the conversation! You’re about to take your first step towards embracing all the benefits social media can offer your organisation.
Join the conversation about the toolkit using #healthsocialtools.