Social media is a powerful tool: helping organisations and its people to raise awareness, share information, engage with existing audiences and reach out to new ones.
More and more people are using the internet to find and share information about their health, and it is vital that healthcare organisations are part of those conversations.
To help you make the most of the opportunities social media can provide, we have launched a comprehensive social media toolkit packed full of sector-specific insight, advice and best practice on how to use social media effectively.
Whether you are completely new to social media or want to make sure your existing social presence is fit for purpose and operates at its full potential, the toolkit will instruct and educate your organisation and employees on how to use these platforms effectively and efficiently.
Insight and inspiration from strategy to content
The free toolkit has been specifically created with the healthcare sector in mind, with support from Public Health Wales, key industry experts and employers. It covers everything from strategy to content creation, including guides to the key platforms, downloadable templates and resources, and advice on how to encourage team members to embrace a digital culture.
The toolkit features contributions from leading thinkers and influencers, with top tips on the most influential and inspirational accounts to follow. It also includes a host of healthcare-specific examples from organisations who are already doing great things on social media, to help you follow in their footsteps, including Skills for Health’s own #OurHealthHeroes campaign.
Connect and join the conversation
Dawn Bratcher, Senior Marketing Manager at Skills for Health, said, ‘More and more people are using social media platforms to discover and share information about their health, with 40% saying that information found via social media affects how they deal with their health. It is vital that healthcare organisations take part in these conversations, but knowing how to do this effectively is not always straightforward.
‘As the Sector Skills Council for the UK healthcare industry, we hope this comprehensive guide will give organisations the knowledge and understanding to use social platforms with confidence. We are proud to be helping the healthcare sector to embrace this important shift in the way we communicate and take steps towards a more digital future.’
Download and share the toolkit now at skillsforhealth.org.uk/socialtoolkit, and join the discussion online using #HealthSocialTool.
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