Contents

CHAPTER 1

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Motivations - why social media is important to your organisation
  1. Introduction
  2. Who is it for?
  3. Social media basics
  4. Is it suitable for your organisation?

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CHAPTER 2

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Strategy - step-by-step guidelines to developing your social media plan
  1. Get your house in order: social media strategy
  2. Decide what you want to achieve
  3. Define your audience
  4. Channels

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CHAPTER 3

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Implementation – tips for best practice
  1. Content
  2. Engage your audience
  3. Tone
  4. Managing tricky and negative interactions

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CHAPTER 4

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Make it work - getting it right throughout the organisation
  1. Develop or adopt policy and guidelines
  2. Get buy-in from your organisation

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CHAPTER 5

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Social media basics, tips and training
  1. Content
  2. Best time to post
  3. Training and resources

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CHAPTER 6

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Resources
  1. Case studies and resources
  2. Share this toolkit

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